Equivio

The final presentation was given by Mr. Amir Milio, CEO of Equivio. Equivio’s motto is “less is more”. Equivio develops Text Analysis software for e-discovery. The software analyzes and organizes documents and emails based on several factors like content, subject, etc.

Mr. Milio emphasized on the strategy adopted by Equivio:

  1. Bootstrap approach for financing
  2. Quick to market
  3. Build a going concern emphasis on profits vs revenues

He also discussed about the difference in the short term and long term approach:

Short Term       <->    Long Term

Penetration         <->  Committment

Fixed Price          <-> Usage based

Price Validation   <-> Value Validation

Freebees             <-> Brand Value

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