Tel Aviv University – Seminar on Cultural Issues & Strategy and Marketing

This seminar was hosted by Ms. Ayla Matalon, Executive Director, MIT Enterprise Forum Israel. The first topic of the seminar was “The Mini-Multinational Paradox: How Israeli comapnies can reach foreign markets”. The speaker for this topic was Dr. Ed Mlavsky, Founder and Chairman Emeritus, Gemini Israel Funds. Dr. Mlavsky spoke about the ways in which Israelis could set up operations in US, choose a CEO, find the right business model and acknowledge and bridge the culture gap.

The second topic of the seminar was ” Strategy & marketing a Startup Company” and topic was delivered by Prof. Bruce Bachenheimer, Clinical Professor of Management, Pace University. Prof. Bachenheimer spoke about the basic strategies of organization including growth and sustainable strategy. Growth is often assumed as the only aim of a company but in fact growth is a strategy in itself.


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